Therapists in San Francisco • Online and In-Person
Ditch anxiety & depression.
Unlock your potential.
Live Authentically.
Connect with a San Francisco Therapist & break free of the chains holding you back.
You have more potential.
You know you could be happier. Anxiety or depression is dogging you, dragging you down. You could move up in your career but you shy away from being assertive and setting limits. You could have better friendships but don’t know how to be more open about your struggles. Your work-life balance sucks. And you don’t even want to think about dating or your relationship. Our team of compassionate San Francisco therapists are here to help: online and in-person at our Presidio Heights therapy office.
Go From This
- Struggling to “turn off” your mind
- Worrying you’re off track in your career
- Obsessing about social mistakes
- Being critical of yourself
- Feeling disconnected from others even when you’re hanging out with friends
- Wasting time scrolling or binging when you’d rather be progressing
To This
- Relaxed because you can finally regulate your nervous system
- Proud of your career and excited about its growth
- Vibrant and alive in your friendships and romantic relationships
- Engaged in meaningful hobbies
- Connected to your sense of purpose
The Best Therapists in San Francisco understand what it's like to be you.
You keep getting in your own way.
You wind up wasting time endlessly scrolling, writing out new morning routines, and you don’t follow through on them, or you just can’t seem to get close to the people you want to get close to. Exercise and eating well are inconsistent.
You get paralyzed by worry about the future, and you wake up each morning fighting dread. To top it all off, you’re ridiculously hard on yourself. You just can’t seem to let go of little mistakes, let alone big ones.


Achieve Your Goals with Expert Therapists in San Francisco, CA
Things can be better.
You can absolutely meet your goals – you can level up at work and go home feeling fulfilled, proud, and competent. You can trust your friendships to be supportive, fulfilling, and be fun as hell. Your work-life balance doesn’t have to suck. You can leave depression behind, and you can master your anxiety – neither have to keep holding you back.
We can help you get there.
Imagine you’re in a relationship with someone you love. You’re at a BBQ on the weekend, feeling great, telling your friends about your life. You’ve learned not to sweat the small stuff and focus on what really matters. Depression is a distant memory and you wake up feeling energized. Best of all, you feel like your life has momentum.
Connect with us and learn to work with your worries.
Personalized Therapy - Tailored for You.

don't settle for Generic Therapy. find a therapist near me in san francisco who can adapt to your needs.
Unlike most therapists, we don’t follow one particular model; we do what works.
Research consistently shows that the best therapy is tailored to a particular person. One person needs a more directive, action-oriented therapy, and another needs insight and introspection from a sympathetic listener.
Our approach is derived from decades of peer-reviewed studies on how to shape therapy to you, your needs, and your goals. Furthermore, regular case review and consultation is baked into our model, so we always double-check our work and your progress.
An example of how we customize therapy to your specific needs:
First, we’ll help you achieve more.
You probably have a hangover from early life experiences that winds up sabotaging your potential. We’re experts in assessing your unique psychology, and how to navigate it so you can achieve more. We design each treatment for each person because no two people need the same therapy. We are experts in mapping and adapting therapy to you and your goals.
Second, we’ll help you go easier on yourself.
How to do that, again, is unique to each person. Maybe it means you need to protect yourself from your harsh inner-critic. Maybe you need to laugh about how absurd it is. Maybe you undersell yourself and we can help gas you up. Maybe you actually do need to be more disciplined and could use an accountability partner. Whatever it is, we’ll figure out the roadmap together.

Let’s get started.
The SF Therapy Group Framework For Getting Results
Understand Why
Learn Tools
Practices, experiments, and insights are all part of the solution, though the mix of those is unique to each person. Some need breathing exercises, some just need to talk it out, others still need to take risks.

Practice Changes
We often change through action and experience. Sometimes the action is doing something you’ve been putting off, sometimes it’s simply being aware of your thoughts and being a bit nicer to yourself. Either way, action breeds change.
Measure Progress
We’ll track progress both by checking in directly in session and through various psychometric measures.
You don’t have to shoulder this alone, let us help.
FAQs about SF Therapy
How often should you go to therapy?
Deciding how often to attend in-person therapy sessions depends largely on your unique situation and goals. Initially, it might be helpful to meet more frequently to establish a strong foundation. Over time, as you make progress, the frequency of sessions can vary. Your insurance plan may also play a role in determining how often you can afford to attend therapy. It’s important to discuss this with your therapist to find a schedule that works best for you and supports your journey toward healing and growth.
Some people find weekly sessions to be beneficial, especially during particularly challenging times. However, as you develop coping strategies and start to see improvements, you might decide together with your therapist to meet less frequently. Remember, therapy is a personalized process, and adjustments can always be made to ensure it meets your evolving needs.
What is the most effective form of therapy?
The most effective form of therapy depends on each person, their needs and preferences. At SF Therapy Group, we focus on Control-Mastery Theory, an integrative approach to therapy that focuses on personalizing therapy rather than specific techniques. Our therapists draw from many modalities to find what works best for you. To learn more about our approach, check out more info on the theory HERE.
When considering therapy in San Francisco, you should discuss your challenges, treatment goals, and preferences with any potential therapist. At SF Therapy Group, we can help you understand the range of therapy options available, whether you’re interested in traditional in-person sessions or online therapy, and different fees including sliding scale fees.
As simple as it might sound, the most effective therapy comes from finding a therapist you feel comfortable with, who you trust is competent and tuned-in, and who gets you. Ultimately, finding a therapist who fits well with you and can help you navigate your unique challenges is the key to a successful therapeutic relationship and achieving your goals.
How to start seeing a therapist?
The best way is to interview some therapists to see who you like and who you click with. You’re here, so feel free to contact us below for a free consult to see if it’s a good potential match.
People often find the process of finding the right therapist daunting, but a few steps can narrow your search. You may want to start with location and look for therapists in San Francisco, including areas like South San Francisco, Marin, Sausalito, Berkeley, Oakland, and the East Bay, who specialize in addressing the issues you’re facing. Ideally you want to find a therapist located nearby.
The next step is finding a therapist that can help you with your specific behavioral health concerns, whether they are personal or relationship issues. Many therapists offer a range of therapeutic approaches and hold expertise in specific areas. Utilizing online directories or seeking recommendations can help narrow down your options.
Once you’ve identified potential therapists, reach out to inquire about their services, fees, and availability. Most therapists offer initial consultations to discuss your needs and how they might help. This is also a great opportunity to ask about their experience, therapy style, and to gauge your comfort level with them.
Do I get to choose my therapist?
Yes, and choosing your therapist is a critical step in your mental health journey. Our San Francisco therapists have a wide range of experience and cater to a diverse set of needs. Whether you’re dealing with stress or other problems, it’s important to find a therapist whose expertise, approach, and personality align with your goals and preferences. Many therapists offer initial consultations, allowing you to ask questions and get a feel for their style before making a decision.
Exploring different therapy options and understanding each therapist’s specialties and methods can help you make an informed choice. Compatibility is key to building a therapeutic relationship that fosters growth and healing, so taking the time to find the right fit for you is well worth the effort.
Do I need counseling or therapy?
In many cases, these terms mean the same thing. While counseling and therapy can look very similar, they have arrived at this place from different origins. In some places, counselors and therapists hold different professional licenses, but their scope of practice is often similar. Counselors tend to work more in specific settings and may focus on specific issues like careers or education. Therapists is a broad category that encompasses many different specialties and professional areas of focus. Psychologists, Clinical social workers, marriage and family therapists are all considered therapists. To make it even more confusing, California has recently created a category of Licensed Professional Clinical Counselor, which overlaps with many areas of therapists.
So bottom line, it doesn’t really matter. It’s more important to communicate what you want rather than look for a particular label.
What is the difference between a therapist and a psychologist?
What should I expect in my first session?
In the first session, you’ll talk about what brought you to therapy and what you hope to achieve. Your therapist will likely ask questions about your experiences and listen carefully to tailor an approach that feels right for you. It’s a chance to get comfortable and see if it feels like a good fit.
3 Steps to Get Started

Call Us
Call us for a free 20-minute consultation. Get your questions answered and understand the next steps.

Assessment
